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How to Advertise: What Works, What Doesn't and Why

by Kenneth Roman,Jane Maas,Martin Nisenholtz

ISBN 13: 9780749444624

Format: Paperback (240 pages)
Publisher: Kogan Page
Published: 03 Sep 2005

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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

by Kenneth Roman,David Ogilivy

ISBN 13: 9781403978950

Format: Hardcover (282 pages)
Publisher: Palgrave Macmillan
Published: 23 Jan 2009

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Writing That Works, 3rd Edition: How to Communicate Effectively in Business

by Kenneth Roman,Joel Raphaelson

ISBN 13: 9780060956431

Format: Paperback (208 pages)
Publisher: Collins Reference
Published: 22 Aug 2000

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